Faunalytics: Extremism Disguised as Science

A version of this article was previously published. Most of the information provided still holds true today. Western Justice is sharing to help reveal the manner in which extremist groups operate, their ties to and cooperation with other extremist groups, and the continued threat they pose to our lifestyles and livelihoods.

Faunalytics presents itself as a research-driven nonprofit, but its true agenda is clear: advancing vegan extremism and dismantling animal agriculture. The organization conducts and distributes “research” designed to manipulate public opinion, influence policy, and pressure society toward a vegan-only future. Even its name reflects this mission—“fauna” refers to animals, while “analytics” suggests the systematic use of data to achieve predetermined goals.

Origins and Leadership

Founded in 2000 by vegan activist Che Green, Faunalytics was originally called The Humane Research Council. Green served as Executive Director for two decades before stepping down, though he remains on the board as Treasurer. The group claims to provide research and data to help “animal advocates” increase their impact, offering free access to studies, surveys, and evaluations. Yet behind this veneer lies a calculated effort to weaken animal agriculture.

Mission and Stated Goals

Faunalytics’ mission statement proclaims that it empowers animal advocates with research and strategies to “reduce animal suffering.” On its website, the group emphasizes its online research library of more than 4,000 study summaries, covering everything from food animals and laboratory use to wildlife and companion animals.

While framed as scientific and objective, the true intent is ideological. Faunalytics harnesses marketing techniques and psychological insights not to explore truth, but to reengineer public opinion. Their “research” is not neutral—it is a tool to promote animal extremism, worldwide veganism, and ultimately the elimination of animal agriculture.

Connections to Extremist Groups

Faunalytics openly partners with and accepts funding from a long list of animal-rights organizations, many of which are radical in nature. Their partners and funders include:

- Humane World for Animals (HWA) (formerly Humane Society of the United States)

- Physicians Committee for Responsible Medicine (PCRM)

- Farm Sanctuary

- Vegan Outreach

- VegFund

- Food Empowerment Project

- American Anti-Vivisection Society (AAVS)

- Born Free USA

- ASPCA

These alliances reveal Faunalytics’ place within a coordinated web of organizations working to undermine animal agriculture and promote extremist policies.

Flawed Research and Biased Review

Faunalytics claims its researchers hold advanced degrees and that their studies undergo “peer review.” But in reality, the review process is rigged: studies are vetted by fellow activists and vegan advocates, not independent experts. This echo chamber ensures that research aligns with their ideological agenda rather than scientific rigor.

Even within the animal advocacy community, Faunalytics has been criticized. Dr. Casey Taft, Professor of Psychiatry at Boston University and a self-identified vegan advocate, publicly condemned Faunalytics’ methods (then operating as the Humane Research Council). He noted that their studies fail to meet basic scientific standards, such as generating testable hypotheses, using clear definitions, drawing evidence-based conclusions, and undergoing unbiased peer review.

In other words, even sympathizers acknowledge that Faunalytics twists research to suit its activist narrative.

Projects and Campaigns

Faunalytics offers custom research services that are quickly weaponized by allied organizations. For example:

- The Fund for Animals used Faunalytics’ work to campaign against fur.

- Physicians Committee for Responsible Medicine (a vegan activist group disguised as a medical association) commissioned Faunalytics to survey cardiologists.

- Animal Protection Institute (later merging with Born Free USA) employed Faunalytics’ polling in its campaigns.

The group also promotes its own projects, such as the Animal Tracker, Faunalytics Fundamentals, and the much-criticized “lapsed vegetarian/vegan study,” all designed to provide talking points for anti-agriculture groups.

The Bigger Picture: An Agenda Against Animal Agriculture

Despite its academic façade, Faunalytics is another cog in the machine of extremist organizations bent on dismantling animal agriculture. By promoting veganism as the only acceptable future, they ignore the essential role of animal agriculture in feeding billions, supporting communities, and providing critical byproducts from medicine to clothing.

Eliminating animal agriculture would not only devastate global food systems but also worsen hunger and food insecurity, particularly in developing nations. The presumption that the world would be better without animal-based products is not only naïve but dangerous.

Conclusion

Faunalytics markets itself as a neutral research hub, but its partnerships, methods, and output expose it as an ideological activist group disguised as science. Its true goal is to destabilize animal agriculture and enforce a vegan agenda worldwide. For those who value food security, freedom of choice, and the well-being of rural communities, Faunalytics’ activities are not just misleading—they are a threat that must be challenged.